Chaparral Australia is seeking expressions of interest from potential franchisees and state distributors to further develop its national retail network to sell and service this high-end US boating marque throughout the country.
With an extensive and internationally-awarded product range spanning family bowriders, ski/wakeboard boats, cuddy cabins, sports cruisers and premiere motor yachts, three franchise levels are available – Trailer Boat, Cruiser and Premiere.
Chaparral Australia director Scott O’Hare said “the strategic plan is to create a truly national retail network who will share in a cohesive marketing plan, with appropriate training and professional dealer support. This will be unique to the Australian marine industry”
“Expressions of interest are not limited to existing boat dealers and we expect to receive a significant level of enquiry from all over the country,” Mr O’Hare said.
“The key factors being considered are a genuine passion for boating, strong customer focus and a readiness to represent one of the most revered boat brands on the market.”
Drawing upon successful models in the automotive and other industries, Chaparral Australia’s plan for a national network is akin to some prestigious car brands, albeit adapted to suit the variables unique to the marine industry.
Among a host of genuine commercial advantages that the Chaparral brand offers, successful applicants will benefit from professional marketing support, product training, comprehensive sales support and numerous additional sales and customer service incentives.