President of Fairline Boats Asia Bryan William Jones talks strategy for 2011

Fairline Boats is one of the world’s leading manufacturers of luxury motor yachts and continues to introduce industry innovations that drive the leisure marine market. The brand’s classic elegance, drawn from its English heritage, emphasises the premium nature of each of Fairline’s boats and demonstrates an uncompromising level of quality. The company has an annual turnover of $200 million USD and has a dedicated network of authorised dealers that support customers at 65 retail locations in 45 countries.

Bryan Jones was appointed President of Fairline Boats Asia in October 2008 and is based out of the company’s Asia Pacific headquarters in Singapore. In this role he oversees and directs all aspects of business strategy, operations and performance for the Fairline brand throughout the region.

Since taking the helm at Fairline Boats Asia, Bryan has initiated a number of ways to leverage the brand’s presence in the region, helping to double the number of dealerships and deliver the highest standards of service in the industry. Over the last two years, the results of his work have been substantial, as the company’s growth in Australasia has grown by 500%. 

A major focus for Bryan and the company in 2011 is the upcoming Asian launch of a remarkable five new Fairline models: Squadron 42, Targa 50 GRAN TURISMO, Squadron 58, Squadron 65 and Squadron 50.

Before his role as President, Bryan held the position of Global Marketing Manager for Fairline Boats Ltd in the UK for 7 years. 2011 marks his 10th year with the company.

Prior to joining the world of luxury boating, Bryan held a number of senior managerial positions for various prestigious corporations such as Procter & Gamble both in Europe and Australasia.

A graduate of London Guildhall University, Bryan is originally from the UK and now lives in Singapore with his wife and two children where he enjoys motor boating, sailing, motorcycling, and scuba diving.