Riviera sales on the rise as the Aussie Dollar falls.
Australia’s largest luxury boat builder, Riviera, today reported a strong result from the Fort Lauderdale Boat Show in the United States and Genoa Boat Show in Italy which was held last month.
The Fort Lauderdale show achieved a total of eight boats sold during the five-day show with a total value of more than $A6 million while the Genoa Show saw the sales of three larger models with a total value of about $A3.3 million.
Riviera CEO John Anderson, who attended both shows, said that sales had predominately come from across the Flybridge and Sport Yacht model ranges with an encouraging level of other enquiry for our dealers to work with over the coming months.
“Our unique models continue to attract the boating market worldwide.” he said. “Even in these challenging times we are seeing that Riviera is regarded as a safe investment. This sentiment is borne out of quality and after-sales care and our reputation for service.
“The fall in the Australian dollar relative to the US dollar and Euro has certainly helped our competitive edge against other international brands.”
Mr Anderson said the US market remains tight in the wake of the financial crisis. However, the result demonstrated that the right boats will continue to attract buyers in all market conditions.
“Our strategy of developing global models – boats that are suited not just to our own country but have real appeal in the major boating markets of the world – is certainly driving our sales success internationally,” he said.
The company is looking forward to the release of the new 3600 Sport Yacht Series 11 with Volvo Penta IPS in December this year and the exciting new 5800 Sport Yacht with the Volvo Penta IPS at the Sanctuary Cove International Boat Show in May next year, he said.