Superior Jetties lands multiple international contracts

Australian-based Superior Jetties has won several new international marina and pontoon installation contracts, spanning Asia through to the Middle East.

The increase in international business has come through an innovative new delivery system designed to streamline the sourcing, manufacturing and installation process.

Superior Jetties managing director John Hogan said international jobs were becoming tougher to close and the company had needed a more efficient delivery system.

“Historically we had been pretty tied to delivering everything out of Australia,” Mr Hogan said.

“We have now established an international network of strategic partnerships that allows us to deliver projects through multiple sourcing.

“We can now manufacture and supply from Korea, China, UAE, India and Australia… unrivalled flexibility and efficiency designed to provide customers with the best value.”

A project underway in the Seychelles was designed and fabricated across four countries. Supplied as a kit, the units will be installed by Australian-based project managers using local labour.

Superior Jetties’ multiple sourcing system has meant investment in training local partners and personnel, ensuring a depth of local expertise at the project’s source.

“We maintain project oversight through our Australian-based project managers that head out to supervise the jobs,” Mr Hogan said.

“That said, the emphasis has been put on our partners to be fairly independent where the market justifies it.

“A recent marina we installed in the UAE was designed and manufactured entirely by our Middle East agent… all we had to do was supplement the project with additional expertise as needed.”

With new marina and waterfront developments forecast to increase throughout Asia and the Middle East, Mr Hogan is confident Superior Jetties’ efficiency and flexibility gives the company an edge, while meeting the company’s core value of sustainability.

“Investing in local partners and maintaining such an efficient delivery system means we can truly work with a triple bottom line approach, as well as maintain the critical view of destination protection through local interest,” he said.