THE CÔTE D’AZUR WAS A MARVELLOUS SETTING FOR THE PRESENTATION OF THE LATEST MODEL OF THE RIVA OPEN RANGE, THE NEW 63’ VIRTUS, AND THE CELEBRATION OF THE 170TH ANNIVERSARY OF THE BRAND.
An intense and extraordinary adventure, in a marvellous setting, for one of the most famous yacht market. Riva, a Ferretti Group brand, has played an important role in a number of events that took place from June 29th to July 1st. These events aimed at celebrating its history and pointed out future development strategies, through the exclusive preview of the 63’ Virtus, the latest model of the open range.
The new model results, as always, from the cooperation among Officina Italiana Design, the team which is in charge of the design of all the models of the Riva range, AYT – Advanced Yacht Technology, Ferretti Group’s research and naval design centre, and the Centro Stile Ferrettigroup, a skilful team of architects and designers.
The events dedicated to Riva started with the presentation of the boat to the international sales network and to the customers of the brand. On Friday 29th the guests of the gala dinner had the opportunity to admire, during an amazing world preview, the 63’ Virtus at the St. Tropez dike, the same location of the sea trials of the following day. All guests had the opportunity to discover the details of the new open range.
Riva 63’ closed the Aquarama Parade in Montecarlo on the 30th June. This event symbolically represented the union between the past and the near future of the brand. The parade was organized by the Monaco Boat Service, the historical Riva dealer in the Principality of Monaco, with the objective of tracing the 50 years of the model that made Riva a world icon.
The press conference was held in the marvellous setting of the Monaco Yacht Club on 2nd July. On this occasion, the new model has officially been presented and tested by a lot of journalists.
There have been many unforgettable moments, such as: the “Riva Trophy”, an annual competition dedicated to Riva owners, that took place on the Montecarlo – St. Tropez route on 29th and 30th June and the evening party to celebrate the 90-year-old engineer Carlo Riva, who remembered some of the most important stages of the Riva brand.
Norberto Ferretti, Chairman and Founder of the Ferretti Group expresses his great satisfaction: “Attention, warmth and excitement have surrounded Riva in these days and have been the key elements in every event, from the presentation of the new 63’ Virtus to the party for our dear friend Carlo. This reveals once more the extraordinary strength that characterizes Riva. The vital energy that has distinguished this brand all along the story continues with more strength and will continue to be with us in the years to come.”
Paola Procopio, Riva Brand Manager, said: “It is always exciting following the 170 years that made Riva the most appreciated and celebrated brand all over the world. At the same time, it is also exciting to see the creation of a so modern model, the 63’ Virtus, which is the result of the Riva artisanal tradition. The opportunity to celebrate it in such an important moment and place has been a great honour for all of us.”