Pershing triumphs at the Cannes Festival.
An incredible three awards at the 31st edition of the Festival de la Plaisance.
On September 13 2008, a splendid parade of yachts crowned the 31st edition of the Festival International de la Plaisance in Cannes, one of the most elegant and eagerly awaited events in the worldwide yachting calendar.
As usual, the Cannes Boat Show closed with the World Yacht Trophy awards. Organised by Yachts Magazine, these awards are presented to the craft the magazine considers to be the best in the yachting world for that particular year. And this year Pershing’s distinctive combination of class and refinement swept the table with no less than three trophies.
In the Open Yacht Under 24 Mt category the Pershing 64′ carried off awards for both Best Design and Most Functional Design, raising the Italian shipyard’s enviable prize record to even greater heights.
Then the Pershing 80’ won the trophy for the Most Functional Design in the Open Yacht Over 24 Mt category. This trophy was awarded after an appraisal of the craft’s structural design that guarantees superior overall performance and therefore a more luxurious onboard lifestyle for the owner.
It is no coincidence either that the two Pershing models received nominations in almost all categories, including Best Design, Most Functional Design, Best Decor (best internal layout) and Most Innovative Design.
These yachts boast numerous elements that make them stand out in this increasingly innovative segment. First and foremost they are constructed using advanced techniques, such as the special Scrimp System fibreglass vacuum moulding process. They also include a series of refined features that enhance every moment of life onboard, like the slideaway glass partition designed in collaboration with Besenzoni, the extendable and retractable hard top with its twin electric drive mechanism and the Genius gangplank that doubles as a swimming ladder. And lastly, these craft boast highly original design elements, such as the special open-view maxi window in the Master Cabin, situated in the centre of the boat, which is a remarkably light and airy feature, thanks to the openable porthole set into the glass.
The Pershing 80’ and the Pershing 64’ demonstrate how Pershing insists on adopting only the most advanced technology and providing owners and their guests with new ways of “surprising the future”. This is the spirit that matches these new yachts perfectly with the brand’s new communication campaign: only the greatest ideas come true.
Power, speed, innovation. A vision that focuses on the new, the unexplored, the yet to come and the need to improve and put oneself constantly to the test. Pershing is all this. Because ideas only become great when they are transformed into concrete actions. When they prove their brilliance by facing reality.
“The 2008 World Yachts Trophies Gala Dinner” ceremony was held in the splendid setting of the Hotel Carlton Inter-Continental beach terrace and the spectacular event was attended by some of the most famous celebrities in the world of international yachting. The Pershing President, Tilli Antonelli, yacht designer Fulvio De Simoni and CEO Fabio Fraternale collected the awards personally, in front of an audience of a thousand invited guests.
This year, the gala evening, organised once again by Michel Karsenti’s Lux Media Group team, included a major new charity initiative. This involved introducing a subscription fee for every boat taking part in the parade, a move that succeeded in raising 41,500 Euros which the Yachts Magazine Group then donated to the ELA (European Leukodystrophy Association), an institution specialised in helping children suffering from muscular dystrophy.
Yachting Unlimited are distributors of Ferretti, Pershing, Apreamare, Mochi Craft, Itama & Custom Line in Australia and New Zealand.
Proud to represent some of the most respected boating brands, Yachting Unlimited’s primary focus is to provide an unsurpassed level of sales and service to those wishing to enter into the Ferretti Family. The decision to purchase a Ferretti Group vessel represents a choice to discover a unique and passionate boating lifestyle and experience.